A US bar wanted its exterior to be the draw — a one-of-a-kind facade with a distinctive form and light combination that would lift the venue's tier and act as a moving advertisement.
We delivered 2,600 m of full-color addressable pixel strip set into the vertical wave ribs you see here, with silicone neon masks giving the clean, continuous outlines around the entrance and signage. Both run as one mapped surface, so color waves and chases travel across the whole sculpted front and the brand mark lights out of it.
The finished facade reads from down the street and gives the venue a signature look — exactly the distinctive, high-impact front the client was after.
